Charlotte Tilbury

Tiktok-ers may just be discovering the best Charlotte Tilbury products—try to find a tutorial without one, we dare you—but in the beauty world, the brand is the stuff of legend. For starters, Charlotte Tilbury herself is the iconic makeup artist responsible for the looks of countless celebrities and editorials. She's well-known in the industry for sleeping in a full-on smoky eyes (legend has it her husband has never seen her without makeup on), and in 2013 she launched her namesake beauty line in order to share some of her signature bombshell glam with the world.